Poultry is highly sensitive to health and safety concerns, from disease outbreaks like avian influenza to contamination risks during breeding, slaughtering, or processing. Without traceability, identifying the source of contamination or managing recalls becomes slow, costly, and potentially dangerous for public health.
Poultry supply chains are also global, involving farms, hatcheries, feed suppliers, processors, cold storage, and distributors—each stage requiring visibility. Regulations worldwide demand strict tracking to ensure food safety and animal welfare, while consumers increasingly seek assurance about the origins, quality, and conditions in which poultry was raised.