WAVE Fruit & Vegetables
Fruits and vegetables are highly perishable and prone to contamination, making traceability essential for quickly identifying and addressing safety issues.
With produce moving through complex global supply chains, traceability ensures visibility at every stage while meeting strict regulatory requirements. It also builds consumer trust by providing transparency on origin, pesticide use, and freshness, and helps reduce the industry’s high waste rates through better logistics, storage, and targeted recalls.
With produce moving through complex global supply chains, traceability ensures visibility at every stage while meeting strict regulatory requirements. It also builds consumer trust by providing transparency on origin, pesticide use, and freshness, and helps reduce the industry’s high waste rates through better logistics, storage, and targeted recalls.
What Traceability Delivers to Fruits & Vegetables
Farm (Production Level)
Capture seed origin, soil treatment, irrigation, and pesticide/fertilizer use.
Ensure compliance with organic/sustainable certifications.
Ensure compliance with organic/sustainable certifications.
Processing & Packaging
Record washing, cutting, freezing, and packing steps.
Guarantee hygiene standards and batch-level tracking for recalls.
Guarantee hygiene standards and batch-level tracking for recalls.
Storage & Logistics
Monitor cold chain conditions (temperature, humidity).
Track handovers between warehouses, distributors, and exporters.
Track handovers between warehouses, distributors, and exporters.
Distribution & Retail
Full product journey visible: farm → store shelf.
Smart labeling (QR codes/TT solutions) lets retailers and consumers verify authenticity, freshness, and origin.
Smart labeling (QR codes/TT solutions) lets retailers and consumers verify authenticity, freshness, and origin.
Consumer Level
Transparency through digital labels (scannable codes).
Build trust with details on farm origin, harvest date, certifications, and sustainability practices.
